Scroll down to see the landing page, VSL, ads, emails, and confirmation page we'd use to turn cold traffic into qualified conversations for your team.
Before writing a word, we audited your positioning, competitive landscape, and audience signals. Three findings shaped every deliverable below, and none of it's templated.
Your edge: Independence - not owned by a software vendor, bank, or PE rollup. That thread runs through every piece of content below.
We studied the competitive landscape and what comparable advice offers are running. The scripts we built position Heffron differently.
The #1 thing on their mind before they book: Division 296 (the $3m super tax) - most complex change in a decade, clients constantly asking, legislation still moving. Every piece of content below addresses it.
Every piece is finished, written in your voice, and yours to keep regardless of whether we work together. Summary first, then the full text of each piece further down.
title: Heffron VSL, Division 296 and SMSF Administration (Trustees Direct)
length: ~10 minutes spoken
audience: Australian SMSF trustees, 55-75, with $1m+ super balances
hook: Division 296 (the new $3m super tax) and the quiet ATO scrutiny that comes with it
Hook
If you run your own SMSF and your balance is anywhere north of $1m, there's a piece of legislation that has spent the last six months rewriting the rules for people exactly like you. It's called Division 296. And by the time Parliament finishes with it (which the current sitting calendar puts somewhere between now and the back end of this year), it'll reshape how the ATO looks at your fund, how earnings are calculated, what happens when a member dies, and whether the children you'd quite like to leave something to actually receive it.
I'm Meg Heffron. I run Heffron, and we've been doing nothing but SMSFs since 1998. My team and I administer funds for trustees across every Australian state, we consult to Treasury and the ATO on this very legislation, and I write about Division 296 most months in the Australian Financial Review, The Australian, and Firstlinks. If you're a trustee with a meaningful balance and you've felt the ground shifting under your fund this past year, you're not imagining it. The ground is shifting. And in the next ten minutes I'd like to walk you through what we're actually seeing, what we're doing about it for our trustee clients, and how to decide whether your fund is in the right hands for what's coming.
Body
Estimated length: 90 seconds
On-screen: Meg to camera, soft Heffron-teal background, mid-shot. Heffron logo lower-third for first 3 seconds then fade.
Estimated length: 120 seconds
On-screen: Meg to camera, with a brief cutaway around the 30-second mark to a screen-share of the three pricing tiers on heffron.com.au, then back to Meg.
Estimated length: 120 seconds
On-screen: Meg to camera, warm tone, slight smile on the opening line.
Estimated length: 150 seconds
On-screen: Meg to camera, calm and direct, no defensive energy.
Estimated length: 150 seconds
On-screen: Meg to camera. Tone is matter-of-fact, mild eye-roll at the drafting.
Estimated length: 90 seconds
On-screen: Meg to camera, light tone, this is the easy one.
Subject: A quick note before we chat
Preview: what to expect on the call, who we are, and one thing worth reading first.
SEND TIMING: Day 0, 1 hour after booking
Subject: The $3,170 question
Preview: why we charge what we do and when the cheap option is genuinely fine.
SEND TIMING: Day 1, 8:30am
Subject: A story about a death benefit
Preview: an anonymised case from the past 18 months that shows what 'technical depth' actually means.
SEND TIMING: Day 1, 4:00pm
Subject: What it costs over 10 years
Preview: the maths on the fee difference, and the cost of a single mistake.
SEND TIMING: Day 2, 9:00am
Subject: Useful even if we never speak
Preview: a 12-question trustee self-review checklist you can work through with a pen.
SEND TIMING: Day 2, 3:30pm
Subject: My accountant already does this
Preview: when staying with your accountant is right, and when a co-existence model makes more sense.
SEND TIMING: Day 3, 8:00am
Subject: Why this year matters
Preview: genuine context on the Division 296 timeline, not fake urgency.
SEND TIMING: Day 3, 12:00pm
Subject: Tomorrow morning
Preview: what I'll ask you, what I'll tell you, and how to reschedule if you need to.
SEND TIMING: Day 3, 5:30pm
Subject: The div 296 sting in the tail
Preview: A small drafting choice in Div 296 is about to keep estate lawyers very busy.
SEND TIMING: Tuesday 10am AEST (high open-rate window)
CTA LEVEL: none
Subject: Your accountant is excellent at tax
Preview: There's a fine line between general accounting and SMSF specialty most clients never see.
SEND TIMING: Friday 10am AEST
CTA LEVEL: soft
Subject: NALI, the quieter landmine
Preview: Non-arm's-length income is the rule that punishes good intentions inside a fund.
SEND TIMING: Tuesday 3pm AEST
CTA LEVEL: none
Subject: 27 years of SMSF admin
Preview: A short note on what 27 years of doing one thing teaches you.
SEND TIMING: Friday 10am AEST
CTA LEVEL: none
Subject: TBAR, caps, and the quiet drift
Preview: Two perennial SMSF mechanics, and the small drift that catches good trustees out.
SEND TIMING: Tuesday 10am AEST
CTA LEVEL: none
Subject: New trustees, no advisers
Preview: A structural shift in the sector that nobody is quite naming yet.
SEND TIMING: Tuesday 3pm AEST
CTA LEVEL: soft
Subject: BDBNs versus reversionary pensions
Preview: Two ways to control where your super goes, and the moments they fight each other.
SEND TIMING: Friday 10am AEST
CTA LEVEL: embedded
Subject: The minimum drawdown trap
Preview: A small year-end miss that converts a pension back to accumulation before anyone notices.
SEND TIMING: Tuesday 3pm AEST
CTA LEVEL: embedded
Subject: Meg's musings, what's on the desk
Preview: A quick round-up of what we're watching, writing, and arguing about this month.
SEND TIMING: Friday 10am AEST (end of month)
CTA LEVEL: soft
Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.
We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.
If yours isn't here, it's the first thing we'll cover on the call.